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Fight Hunger. Spark Change. – A National Initiative Providing Local Impact

Hunger affects more than 272,000 of our neighbors locally and millions of individuals and families throughout the United States. Walmart and Sam’s Club recognize the challenge and are facing it head-on through their Fight Hunger. Spark Change. initiative, which provides nationwide support and tremendous local impact.

Hunger affects more than 272,000 of our neighbors locally and millions of individuals and families throughout the United States. Walmart and Sam’s Club recognize the challenge and are facing it head-on through their Fight Hunger. Spark Change. initiative, which provides nationwide support and tremendous local impact.

This campaign transforms everyday purchases into tangible meals for those in need by uniting customers, corporate partners, and local food banks. In partnership with the Feeding America network, the program has provided nearly 2 billion meals to food-insecure individuals since 2014.

How the Campaign Works

The Fight Hunger. Spark Change. campaign is a collaborative effort between Walmart, Sam’s Club, their supplier partners, and Feeding America’s nationwide network of food banks. During the month of March, customers have three ways to make an impact.

    1. Purchasing participating products: Brands like General Mills, Kraft Heinz, and Pepsi-Cola donate meals for every designated product bought.
    2. Donating at checkout: Customers can round up their total, or donate a specific dollar amount, in Walmart and Sam’s Club stores or when purchasing from the retailers online.
    3. Giving through Feeding America: Supporters can donate via Feeding America’s website, where every $1 equates to at least 10 meals for those in need.

 

Impact at the National and Local Levels

Since its inception, Fight Hunger. Spark Change. has raised over $206 million, supplying food banks in the Feeding America network with resources to support communities nationwide. More than 5,000 Walmart and Sam’s Club stores participate each year, ensuring that funds and donations stay local, benefiting food banks closest to where donations are made.

At Feeding Northeast Florida, we continually witness the impact of this initiative firsthand. Last Thanksgiving, associates at Walmart Store #5037 in Yulee, Florida, worked diligently to ensure food distributions reached 2,000 families, allowing them to maintain cherished holiday traditions. Throughout the year, Walmart and Sam’s Club continue to donate fresh produce, dairy, and meats daily, allowing families to prepare meaningful, culturally relevant meals.

Leadership Commitment

The success of Fight Hunger. Spark Change. is driven by the unwavering commitment of Walmart and Sam’s Club leadership. Melody Richard, Senior Vice President of Pantry at Walmart, emphasizes, “We are thrilled to continue our commitment to feeding our local communities through the Fight Hunger. Spark Change. Campaign. Our dedication to addressing food insecurity remains unwavering, and together, with our suppliers and customers and members, we will make a meaningful difference in the lives of people facing hunger.”

Alain Nzigamasabo, Senior Vice President, Pantry and Consumables at Sam’s Club, echoes this sentiment: “Sam’s Club is committed to fighting hunger in the communities we serve. Fight Hunger. Spark Change. has helped secure 2 billion meals and counting and is another way we support communities facing food insecurity. We’re excited to join together with our members, suppliers and food banks across the country to make an impact.”

Why This Campaign Matters

For families struggling to put food on the table, programs like Fight Hunger. Spark Change. represent more than just corporate philanthropy; they provide a lifeline. Whether it’s a single mother saving money for a car to achieve greater financial independence, a military family struggling to make ends meet while serving our country, or an elderly couple stretching their fixed income in the face of rising healthcare and housing costs, every meal provided fosters stability and hope.

With food insecurity affecting every neighborhood and community across the U.S., this initiative is a powerful reminder of how small actions—purchasing a participating product, rounding up at checkout, or making a direct donation—can create a significant impact.

How You Can Help

You can be part of the movement throughout March:

    • Shop Smart: Look for specially marked items at Walmart and Sam’s Club that trigger donations.
    • Round Up at Checkout: Whether in-store or online, every cent counts toward fighting hunger.
    • Donate Directly: Visit our donation page to support local programs and provide nourishment and hope to your neighbors.


Thank you, Walmart, Sam’s Club, and all who participate, for making a difference in the lives of our neighbors facing food insecurity.

 

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Insights & Stories

Feeding Northeast Florida 2025 Holiday Ornament_2

Limited Edition Ornaments Are Back 🎄

Support a Local Family With Each Purchase

When you purchase our $30 ornament, you’ll help provide everything a local family needs to enjoy a traditional holiday meal — turkey, sides, and all the trimmings.

Employee Giving

Thank you for supporting Feeding Northeast Florida through your workplace giving program. Whether through donations, volunteer hours, or company matching, your efforts help provide meals to those in need. Please complete the form below to share your giving details. Our team will follow up to ensure your contribution is properly recognized and matched.

Food and Fund Drives​

Thank you for your interest in hosting a Food or Fund Drive to support Feeding Northeast Florida. Whether you choose to organize a Virtual Food Drive or an in-person collection, your efforts will make a meaningful impact in the lives of neighbors facing hunger. Please complete the form below to share your plans and help us support your drive with the tools and guidance you may need. A member of our team will follow up shortly. We are deeply grateful for your commitment to fighting hunger in our community.

IRA Distributions

Thank you for your interest in supporting Feeding Northeast Florida through a charitable distribution from your IRA. To help us process your generous gift and ensure it’s directed according to your wishes, please complete the form below to notify us of your intent. A member of our team will follow up to assist you with the next steps. We are deeply grateful for your support in the fight against hunger.

Gifts of Stock

Feeding Northeast Florida is grateful for your interest in donating stock to support our mission. Please fill out the form below to express your intent and provide the necessary details. Our team will reach out to guide you through the process. Thank you for your generous contribution.

Hunger Relief Calculator

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